Mit KI menschliche Aufgaben absichern

Neil Patel, Digital-Marketing-Experte und Co-Gründer von NP Digital (Blog)

„Where AI comes up short is on original perspective and real expertise. These platforms draw on what already exists, so they’re structurally limited when it comes to fresh insight. That matters for SEO, too. Google has been clear that it doesn’t penalize AI-generated content as a category, but it does penalize  scaled, low-effort content that exists only to game rankings. The teams excelling with AI use are the ones taking the time to edit and humanize content output. They also enhance their assets by adding firsthand experience and treating AI output only as a starting point. Use AI and other content marketing tools to move faster on the parts that don’t need a human and protect the parts that do.“

Foto: Web Summit, CC BY 2.0, via Wikimedia Commons